Ashworth Africa, Luxury Safaris

Ashworth Africa was founded in 2004 by South African-born Patrick Ashworth, who has many years of experience in the luxury travel industry. His ancestors first stepped foot on African soil in the 1770s.

The Ashworth Africa team has an in-depth knowledge and personal experience of the countries of East Africa and Southern Africa.  We are experts on Botswana, Kenya, Mozambique, Namibia, Rwanda, South Africa, Tanzania, Zambia and Zimbabwe.

Whether you are an adventure seeker ,  a wildlife enthusiast or if you prefer white beaches and tropical seas, we will create a bespoke itinerary to suit your requirements. One of our travel specialists will work with you to create an unforgettable travel experience.

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A word from Patrick Ashworth

Based in beautiful Cape Town, we pride ourselves on our on-the-ground, vast and detailed knowledge of Southern and East Africa. We only suggest places that we’ve personally been to and that we know you’ll love. Whether it’s your first trip to Africa or your tenth, you’re in the safest and most knowledgeable hands with Ashworth Africa.


"Ashworth Africa organised a safari for us in the Kruger National Park and we had the most remarkable and memorable trip. The advice on where to stay and the logistics around the whole adventure were first class."

Mr Jaques – England

"Ashworth Africa came up with very creative ways for us to experience Africa and kept the costs to something we could afford. I heartily recommend them if you are planning a trip to Africa!"

Mr/s Sibert – USA

“Thank you for the excellent itinerary you put together for us. It was a truly memorable trip and a wonderful family holiday.”

The Fok Family – Hong Kong

"We have all had a wonderful trip and have some great memories.Your planning and organisation was excellent and the whole trip ran extremely smoothly, which made it all the more relaxing for us. We are all keen to return to Africa again sometime."

The McCallum family – England

"Thanks so much for all your care and attention. We’ve so appreciated all your recommendations and advice."

Mr/s Maurice – England